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ATTENTION ECONOMY PAID IN EXPOSURE . . . TO WHAT

The attention economy is an agreement between those seeking, and needing attention, and those who accommodate them. But what about the end-user, the audience, you know, The People I like to call ‘the rest of us?’ We still matter since the ‘I’m paying attention’ economy is based on time, not money. No money for those […]

ROAD SONGS FROM HERE TO THERE

Road songs define generations. Baby boomer road songs? Still the best? Let’s take a drive around the block and find out.

CHANGING SEASONS = CHANGING CLIMATE?

Changing seasons were more of a mystery when human intelligence gathered and agreed that the sun and stars all moved around the earth. Back then we were the center of the universe. Man, those were the good old days. Or were they?

LOST HIGHWAY? GET A MAP, BOOMER

The Lost Highway by Hank Williams is every road ever traveled. Some longer, some shorter, but it’s the same road. You can say you’re not lost. Go ahead. But we’re all old enough to know better.

HOME COOKING FOR WARM HEARTS

“Home cooking is best when . . .” Fill in the blank. Whatever you come up with is fine, but yesterday my group was amazing for many reasons. First:

USEFUL BOOMERS FOR MATERIAL CULTURE

Useful boomers should know things, the sort of things that show a certain level of awareness. Awareness is useful, so is cleanliness. Directing that awareness to history is even more useful. But it can’t be funky history, so let’s start with the basic question: What Happened? People need to know the right stuff.

RISK MANAGEMENT FOR MARRIAGE

Does risk management apply to marriage? Only if you’re married. Single people have other risks to mitigate. So what are the risks for married people? The biggest risk is in not apologizing often enough. For example:

IMPORTANT INFLUENCERS ARE OFTEN DISAPPOINTED?

Important influencers, important people, play a numbers game. It’s their money, their followers, their address. Added together it all means, “Why won’t people pay more attention to me?” Here’s why, beginning with ‘The Money:’

ON PURPOSE WITH IMPORTANT IDEAS?

On purpose, on track, on brand. That’s the mantra of the ‘never stops working’ crowd. A-lways. B-e. C-losing. They never stop. And now you’re one of them. You never stop, I never stop, and if we ever do?