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DIFFERENCE MAKER, THE RECIPE

March 27, 2024 by

A difference maker is often the last to know what’s up. Who has ever been to a funeral or memorial and heard strangers talk about the deceased in terms so glowing it sounds like nobody you know. And you’ve known them most of your life. How does that happen?

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WELLNESS BLOG vs BLOG WELLNESS

December 15, 2023 by

A ‘wellness blog’ does what it says: promote health and wellness to an audience who ignores their own health and wellness. If you’re reading a blog for ‘wellness,’ if you’re doing your own ‘research,’ be sure better ideas come from credible sources. Taking medical advice, or simple health advice, from a moron is not the […]

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ATTENTION ECONOMY PAID IN EXPOSURE . . . TO WHAT

November 19, 2023 by

The attention economy is an agreement between those seeking, and needing attention, and those who accommodate them. But what about the end-user, the audience, you know, The People I like to call ‘the rest of us?’ We still matter since the ‘I’m paying attention’ economy is based on time, not money. No money for those […]

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IMPORTANT INFLUENCERS ARE OFTEN DISAPPOINTED?

September 7, 2023 by

Important influencers, important people, play a numbers game. It’s their money, their followers, their address. Added together it all means, “Why won’t people pay more attention to me?” Here’s why, beginning with ‘The Money:’

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BLOG COACH STEPS UP

July 19, 2023 by

The blog coach call came from a man who needed help. Why call me? Because I’ve got a track record of thirty-two hundred posts on boomerpdx. Not thirty, not thirty-two, but thirty-two hundred blog posts. I’d call me too. But there’s more, so much more.

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LIFE EXPERIENCE SHARED AND IGNORED? SO WHAT

June 10, 2023 by

Life experience comes in two flavors: Useful and Not Useful. Boomerpdx comes in one flavor: Useful. So let’s look at ‘Life Experience.’

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GOOD READERS 2023 TOP TEN POSTS, SO FAR

May 27, 2023 by

Good readers decide what makes the Top 10 on boomerpdx. But are they actual readers or casual scrollers seeking something based on a headline? Which are you? What makes you stop and stick around on any blog? Let’s do a test beginning with a question:

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