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NEW ATTENTION SPAN EXERCISE FOR BOOMERS

My attention span may not be growing, but it’s not getting any help either. I need to tighten up. The big things are still logged in, like my wife’s birthday, our wedding anniversary, kids. That’s not the concern. My wife knows every birthday of everyone in her family, my family, her friends, and her friends’ […]

ATTENTION SPAN DEBATE ON VALENTINES’S DAY: WHAT?

A short attention span is normal? Older people like to joke about going into another room for some reason they can’t remember. It happens all the time, but there’s a hack: You have to stay in the room until you remember. That’s Michael Corleone wishing brother Fredo well.

ATTENTION ECONOMY PAID IN EXPOSURE . . . TO WHAT

The attention economy is an agreement between those seeking, and needing attention, and those who accommodate them. But what about the end-user, the audience, you know, The People I like to call ‘the rest of us?’ We still matter since the ‘I’m paying attention’ economy is based on time, not money. No money for those […]