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HOW TO FIND THE 18-34 DEMOGRAPHIC, aka MILLENNIALS

    What to do if they find you?   Turns out the new greatest generation visits BoomerPdx Choice more often than anyone else. Call me surprised, but not really. Those are my people, the people boomers created for the most part. How can you not love that? Baby Boomers grew up with one major […]

BOOMER GYM UP, MILLENNIALS ON DECK

Presenting the Best of the Best Gym Boomers They show up like clockwork and put in the work. Their personal record is attendance. If they don’t get results they think of suing the gym. Normal boomers get in, get out, and make a better day. The others look around for inspiration.

ANXIOUS MILLENNIALS? WHO ISN’T ANXIOUS?

Anxious Boomers worse than Anxious Millennials? Who carries stress worse, young people or old? Millennials are the young part, boomers the old part. Which group is more stressed? Ask around, or look in the mirror and ask these questions;

IF MILLENNIALS SUCK, WHO ELSE SUCKS

A recent poll questions whether millennials suck as bad as everyone else. Too many times you hear about the new ‘biggest ever’ generation in negative terms. You’d think millennials suck worse than any other generation. Baby boomers enjoy dragging the youngsters around by their arm and reminding them they suck. Millennials seem to enjoy the […]

WHO ARE D-DAY MILLENNIALS

You’ve seen comments for D-Day Millennials on social media. It’s not good, those comments. They start with remarks on a ‘safe place’ and move to ‘what kind of pussified men are we raising?’ Consider the sources if you can. Unless it’s Sergeant Rock talking, don’t get too concerned. Most of the time it’s men and […]

MARRIED MILLENNIALS, PORTLAND WED pt. 3

Confessions of a helicopter parent on married millennials. Like the time you looked in the mirror and saw your dad’s face for the first time, or your mom’s, or both, married millennials change the picture. They won’t do it the way it’s been done, the normal way, or new normal. Instead, they’ll put their own […]

SAUCEBOX MILLENNIALS ON BROADWAY

Nothing good happens after midnight? Even for Saucebox Millennials? Go out with a group of millennials you’ve known since birth, kindergarten, or grade school, and you’ll see something familiar. They party like baby boomers in their twenties. They drink drinks and talk and carry on like barflies. There might be one among them who needs […]

MILLENNIALS LIVE WITH PARENTS

Is it a good thing, or failure to launch? Talk to baby boomers and ask when they moved out. You get the same answer most of the time. “Right after high school,” is common. “After college,” is usual. It’s ‘after’ something. After deciding they don’t want any parent telling them what to do? After hearing, […]

SPOILED MILLENNIALS: BABY BOOMER AFTERTHOUGHT OR LIFESAVERS

The truth behind the spoiled millennials, the Spoillennials. The newsman explains with a sly wink how millennials, the 18-34 year olds, adjust to life on their own. “It’s probably tough leaving home at 32.” Yucks all around. Millennials are the Peter Pan Generation, trumping the Peter Pan Syndrome; the Boomerang Generation, trumping a flying stick. […]

PARADE MAGAZINE: MILLENNIALS VS BOOMERS

You Know It’s Over When Parade Magazine Chimes In. Who reads Parade Magazine today? It comes in the Sunday paper so it’s not hard to find. Call it the Saturday Evening Post of the newsroom, except it’s not in the print death throes you hear so much about. Tackling a subject like Millennials vs Boomers […]