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LIFE MARATHON ENDS EARLY FOR QUITTERS

    You’ve heard it, I’ve heard it, we’ve both felt it. We’re tired and don’t know why, because a life marathon doesn’t have a finish line.   Eating right, getting rest, and still tired. Is it a baby boomer lament, or just the way it is?   Maybe it’s time to sit it out […]

HOW TO FIND THE 18-34 DEMOGRAPHIC, aka MILLENNIALS

    What to do if they find you?   Turns out the new greatest generation visits BoomerPdx Choice more often than anyone else. Call me surprised, but not really. Those are my people, the people boomers created for the most part. How can you not love that? Baby Boomers grew up with one major […]