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DRAWING A LINE IN WATER

Drawing a line in the sand is different than drawing a line in the dirt. Sand is related to the beach, dirt is everywhere. One line lasts until the next tide, the other until the next rain. As you can see both are affected by water. But why draw a line in the first place?

BRAND LOYALTY? STAY TRUE

The best thing about brand loyalty is consistency. You know what to expect, you like what you get, and ask for more. But I have a hard time being loyal. You, too?