Boomer women in the sandwich generation help parents and kids. The parents and kids boomer women stand ready for are their parents, their kids. At least that’s how it’s supposed to work. You know, family. If the kids are in high school and college, they still need help. Right? If mom and dad are living […]
BOOMER CHALLENGES NEVER STOP
May 26, 2015 by
A common theme among Baby Boomers, the 50-68 year olds born between 1946-64? Boomer challenges. As kids we were challenged to make sense of our Depression-era parents. We never will. The magnitude of desperation in the 1930’s is too hard to grasp. How desperate? Jump out the highest window desperate. Shoot yourself in the brain […]
SANDWICH GENERATION: AIRPORT + WHEELCHAIR
May 21, 2015 by
Travel Challenges For The Sandwich Generation. And Rewards. If your Ma is 90 and likes new places, you’ve got to keep up with her. I’ve flown to Spain and back with my wife and mother in law. They would have gone with or without me. Travel by itself is enough challenge; getting on an airplane […]
BoomerPdx And End Of Life Debate
February 24, 2015 by
Oregon wins the trifecta for end-of-life discussion. 1. Oregon Senate Bill 451 establishes the nation’s first state registry of people’s wishes for end-of-life care. 2. U.S. Rep. Earl Blumenauer’s H.R. 1898 allows funds for doctors discussing end-of-life choices with their patients. 3. The state has allowed physician-assisted suicide/death with dignity as a final option. In […]
HOW TO EXPLAIN MODERN PROBLEMS TO THE GREATEST GENERATION
July 31, 2014 by
Boomers in the Sandwich Generation have a lot to cover. Wedged between the Greats from WWII and Millennials, baby boomers in combined households find one group over-informed by network news, and the other who understand world events from Comedy Central. The younger group has time to figure things out on their terms. To the older […]
A YOU SANDWICH FOR THE ME GENERATION
February 5, 2014 by
You’ve heard of the ‘Wish Sandwich?’ That’s two pieces of bread and you wish you had something between them. (Originally posted on boomeon.com) As baby boomers, we are what’s in between, with kids on one side, parents on the other. The classic examples show kids living at home and grandparents in dire health. My sandwich […]
Baby Boomer Marketing: Peace And Release
August 24, 2013 by
Do You Know A Boomer? Portland baby boomers, like all boomers, are not a rare breed. They’re not like NFL players or Olympians. Do you know one of them? Boomers live next door, stand in line, drive their own car. But how do you reach them? Check their history.
