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GIVE EVERYTHING ALL OF THE TIME? NOT SO FAST

February 3, 2021 by

“Give everything when you give all you’ve got.’ If you’ve heard this before, then you played high school football in the time before good sense. That particular time also had this: “Stick your head in there. That’s why you wear a helmet.” And this: “Only sissies drink water during practice. Are you thirsty, son?” And […]

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EFFECTIVE COMMUNICATION MEANS KNOW YOUR AUDIENCE

August 17, 2019 by

Have you ever tried reaching people, but instead of responding, they lay around like a bunch of logs? Effective communication says there’s two reasons for this: One, they might be logs, and two, you need to work on your presentation. Check carefully to know which is which.

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Health Writing? Start With Cancer And Drill Down

July 27, 2018 by

  Health writing is about bringing hope to the afflicted. Cancer writing, not so much. One is about the future and the steps to make it better. The other is layered with dread.   One is about improving conditions, about personal bests, about gains; the other is layered with dread.   Health writing brings nutrition, […]

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