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#1 With A Bullet? Portland And Boomerpdx

Portland Baby Boomers need to pay attention to Money Journal at moneyjournal.com. They just named Portland the top of their top ten most liked U.S. cities. While that’s not news to the region, it’s still good to show the rest of the country how it’s done. The only drawback is Money Journal called it Portlandia. […]

How To Baby Boomer

Boomers come in two varieties. In the sixties the legendary demarcation line was LSD. You were either on the bus for the trip, or not. The differences were obvious.

Baby Boomer Marketing: Peace And Release

Do You Know A Boomer?   Portland baby boomers, like all boomers, are not a rare breed. They’re not like NFL players or Olympians. Do you know one of them? Boomers live next door, stand in line, drive their own car. But how do you reach them? Check their history.

Boomer History 101

If Your Boomer Man Seems Confused, Here’s Why: It starts with ‘Old School’ and how do you define it. Yes, it’s the title of a Will Farrell movie, but move along. Old School in 2013 could mean the 1980′s, bumped to the 1990′s for twenty-somethings. It works for shorter attention spans, but not longer. Wiki […]

Boomer Takes One

or, How To Help The Home Team If you’re relaxing and someone goes off on hippies and longhairs, help them out. The observant baby boomer needs to speak gently, but carry strong convictions for the group. Seventy nine million are counting on you. Use a few concrete examples like this: