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THE LOMBARDI TROPHY, BRANDING EXCELLENCE

The Oregon Historical Society And The NFL. The most important rule of success is finding the right formula and repeating it. No need to follow failure. You’ve got that covered. If branding is your goal with either a product or a name, learn from the best. Take a lesson from the National Football League, the […]

BOOMERS IN A DOWNSIZING STATE OF MIND

Or Just Moving For A Better Portland View? From oregonlive.com: “The analysis of Census data showed more baby boomers than ever lived in single-family detached homes in 2012. The pattern holds true even for the eldest of the age group, born between 1946 and 1955. That an indication that the convention wisdom may be wrong, […]

STOP SMOKING, BUT HOW?

If nothing else, Baby Boomers seek one-of-a-kind, original, experiences. No off the shelf gear for this picky group. No out-of-the-box baloney for them. They want something delivered in goods and services that means more to them than anyone else. Boomers invented the personal computer, and we customize them to fit out unique view. Boomers didn’t […]

THE PEOPLE BEHIND BOOKS

For Example: I met the author during years of employment with the Oregon HIstorical Society. Some people called him TV. He was the regional history boss with enough pull to land international exhibits in Portland. While TV was the lead dog, he had a capable team pulling behind him. One of them was Bob Stark, […]

@ JAY MOHR SPORTS, A WRESTLER’S TAKE ON THE WORLD CUP

The Fox Sports Talk Radio Host Says He’s A Wrestler? Yes, the sports world stands still for World Cup soccer. Most of the world. America joins in as long as the U.S. team keeps winning. Everybody loves a winner, even radio host Jay Mohr on Portland, Oregon’s 620 AM. On a recent show he asked […]

WHY THE RAGE AGAINST GREATNESS?

Find a map that shows Miami Heat fans. It looks like one spot in Florida like the Heat. The rest of the nation pulls for San Antonio. Why? Could be everyone hates on LeBron. Or Miami. Or The Decision. For one group of fans, it’s none of the above. Older fans don’t want to hear […]

SHARE AN EMPTY BOOMER NEST WITH AIRBnB

Attend any gathering of baby boomers and you’ll hear about the empty nest. They’re happy, they’re sad. They’re moving forward, or staying put. Like others in a time of transition, boomers seem headed everywhere at the same time. But one thing they all have in common? Available space. Time to learn about AirBnB.

PROTOCOL FOR THE NEW MIA: VETERAN PATIENTS IN THE VA

Please Make The Call At The Bottom Of This Post. Show Some Boomer Power. Portland, Oregon’s Veterans Affairs Medical Center list jobs on usajobs.gov. The stated goal on usajobs.gov is “Working For America.” Abraham Lincoln drives the point further with this quote: “To care for him who shall have borne the battle, and for his widow, […]

BUSINESS NETWORKING ON BOOMERPDX

Is Networking As Important As It Sounds? Yes, It Is. Before you yawn off another self-hyping internet noise maker, consider this: Work used to mean show up, do the job, and go home. Then it became get an education, show up, do the job, and go home. The day gets longer when you start attending […]

HANS SCHIEBOLD, PAINTER

Images Of Hans Schiebold Paintings. Alert bloggers look for the diamond in the rough, people and places others’ have missed. Mr. Schiebold is a diamond, but not rough. He’s more of a diamond in a setting fit for Liz Taylor, or Cartier. His work reads like an excavation of natural history, memories hidden deep in […]