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Baby Boomers Fade To Invisible

How many times do you hear it among those of a certain age, like your age: “No one notices me anymore.” Men or women, they say it like it’s the biggest loss of their life. What do they want, their own personal paparazzi? No one worships at the boomer alter. They never did unless they […]

Older Boomer Means Old. Then What?

And None Of The Rest Of You Are Off The Hook Either. Maybe it’s just me, but the age limit for elder complaints seems to be dropping fast. Just yesterday no one I knew talked about the health problems. Medical procedures? What’s that? Try talking about a trip to the dentist. Wait, don’t. What is […]

Richard Sherman, The New Muhammad Ali?

He’s Got A Good Start. Baby boomers have known The Greatest since the early sixties. Cassius Clay told us it was him. Even when he changed his name to Muhammad Ali, he was still the greatest. Richard Sherman channelled some Ali in his famous interview with espn talker Skip Bayless. While Bayless is no Howard […]

Victim Marketing To Baby Boomers

Getting old is not a crime. No one goes to court on their sixtieth birthday for sentencing. If they did, and I was the judge, I’d sentence all 79 million boomers to join and read boomerpdx the rest of their lives. Of course there’d be an appeals process and because I’m lenient I’d reduce some […]

Baby Boomers, Gyms, And Church: Beware Of Hazards

Raise your hand it you attend church services on Christmas and Easter. Keep it up if you’ve ever been described as a Chreaster Christian. As Boomers age, and feel the gaze of their children and grandchildren upon them, they start making more of an effort on Sunday. Some might see the newly churched in the same light […]

The Best Medicine Not In The Cabinet

When the New York Times posts on Facebook you know it’s an important subject. Newspapers in the digital age can’t afford to waste print. Is it war in the Middle East? Famine in Africa? Economic doom in America? Is sweating good for you? It’s all of the above, but the last one is tricky.

Is Mark Cuban Talking To Portland Baby Boomers?

When a software giant, a businessman, investor, and NBA owner whose name is not Paul Allen gives startup advise, why not listen? Mark Cuban has been everywhere a startup wants to go. The tips come from his book, ‘How To Win At The Sport Of Business,’ and excerpted on entrepreneur.com. Too often Cuban reacts to life […]

Baby Boomer Women To The Rescue

It sounds like modern medicine is taking a step backward with food and activity. No one suggests blood sucking leaches for health, or eliminating CAT scans or MRI. It’s more about what you do with what you find. Instead of tossing a chemistry lab for new remedies, a couple of doctors with research help are […]

How Champions Rise To The Top

Any time you see THE BIG GAME, or any competition that awards a first and second prize, you’re seeing a finished product. No one steps into the sports arena and dominates from the beginning. There is always an apprenticeship before becoming journeyman, or master, of it. You’ve seen Tiger Woods and Michael Phelps. They were […]

Baby Boomer Thanksgiving Restarts

The idea of a restart sounds like doing something new. A closer look shows something different. You restart after you start, then stop, and start again. The start and stop part makes it sound like you quit. Don’t fall for that trap. Restarting doesn’t always follow quitting. No one likes a quitter, but who doesn’t […]