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Baby Boomer Marketing: Peace And Release

Do You Know A Boomer?   Portland baby boomers, like all boomers, are not a rare breed. They’re not like NFL players or Olympians. Do you know one of them? Boomers live next door, stand in line, drive their own car. But how do you reach them? Check their history.

Ben Affleck and Matt Damon Cursed

Slate’s culture blog, browbeat, asks of there’s a Good Will Hunting curse on Ben Affleck and Matt Damon? NW Boomer says no, but what about Robin Williams and director Gus Van Sant? Robin and Gus will work it out if there is a curse, but there’s help for Ben and Matt. Writers Sharan Shetty and Holly […]

Ben, It’s Me, Dave

Searching For Ben Affleck Have you heard the story about the blogger and the movie star? The blogger, an aging Baby Boomer, gets a man-crush on Ben Affleck after seeing Argo. He writes a few posts about Ben, how much he loved Argo’s movie inside a movie idea, and how shocking the story unfolded with […]

Ben Affleck, Honorary Baby Boomer?

WWII Movie Proposal Who remembers the film about the illicit love affair that doomed the couple, but they somehow made it work? Or the story about the regular-guy genius who fits in with his crowd? How about movie where one character links historical events in an action packed narrative? NW Boomer counts them down as […]

Boomer History 101

If Your Boomer Man Seems Confused, Here’s Why: It starts with ‘Old School’ and how do you define it. Yes, it’s the title of a Will Farrell movie, but move along. Old School in 2013 could mean the 1980′s, bumped to the 1990′s for twenty-somethings. It works for shorter attention spans, but not longer. Wiki […]

BOOMER HELICOPTER

What are the best words when you show up at a family emergency? “Not many families respond like this.” Those are the doctor’s words when Boomer showed up. His dad was headed to memory care. His mom was headed to a atrial fibrillation pace-maker. All Boomer did was cook the right food to stabilize his […]

Young Boomer Old Boomer

Numbers Don’t Lie? They Might How often do you spring out of bed in the morning ready for the best day of your life? Often? Not often? Never? The good news is the older you get, the better you feel. Or you’re just lying to an interviewer. In England it’s one or the other. Ordinarily […]

D-Day Boomer

How do you explain D-Day? Or Do You Plug in the beginning of Saving Private Ryan and call it good? Say it was the Greatest Generation just doing what make them great? Every anniversary drives D-Day further away from American youth, including those in their 20’s, 30’s and 40’s. If they’re not boomers, they’re youths. […]

Every D-Day

National WWII Museum, New Orleans How did Tom Hanks become the baby boomer go-to guy for WWII? Was it Saving Private Ryan, or Band of Brothers? Both good guesses if you haven’t seen him in New Orleans. After his acting job introducing the big show there, he is THE go-to guy. You know him as a film actor, but […]

Boomers Know Portland?

How To Tell If Someone Just Showed Up You’ve been in the group where one person explains Portland from the ground up. Everyone listens while they down HUB beer. They tell historical stories like an OPB documentary. You’re impressed until you find out they moved here six months ago. Still, give them credit for trying […]