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Victim Marketing To Baby Boomers

January 3, 2014 by

Getting old is not a crime. No one goes to court on their sixtieth birthday for sentencing. If they did, and I was the judge, I’d sentence all 79 million boomers to join and read boomerpdx the rest of their lives. Of course there’d be an appeals process and because I’m lenient I’d reduce some […]

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Singing Through The Christmas Noise

December 24, 2013 by

Once the commercial side dies down, you still have to get home. Did you have a party? We organized singing. It lasted one Christmas carol. Someone misunderstood the rules of Karaoke. You need music with scrolling words, not scrolling words with guitar chords and no guitar. I don’t remember the song, but one Christmas spirited young […]

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Boomerpdx Remembers Historian Thomas Vaughan

December 8, 2013 by

Most baby boomers who’ve worked for important companies never meet the big guy. You apply, go through human resources, or the personnel office, meet the department head, co-workers, and go at it for the next few decades. Thomas Vaughan met everyone before they got with the Oregon Historical Society program. He made it personal. How […]

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40 Is The New 60? Growing Up Boomer-style

December 7, 2013 by

Dear Boomer, Do you feel the years creeping up? Are you looking back more than ahead? If your parents are still alive, give them a call. Ask them what it was like closing in on 60. They won’t say much. That’s how it works with the Silent Generation. But that doesn’t mean you’re alone. Apparently closing […]

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Love Shines On Broadway

September 22, 2013 by

And Keeps Shining On. Hey there Delilah what’s it like in New York City I’m a thousand miles away But girl tonight you look so pretty, yes you do Times Square can’t shine as bright as you, I swear it’s true

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How To Keep Baby Boomer Time

September 18, 2013 by

The First Step: Hank Williams Birthday With Live Band Karaoke. How often does something come up and you think, “I don’t have time for that?” You don’t have time? Or is it something else, like, “I’m too old for that?” Boomer, please. You have your dignity. You have your pride. You’ve paid your dues. Step […]

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Baby Boomer Marketing: Peace And Release

August 24, 2013 by

Do You Know A Boomer?   Portland baby boomers, like all boomers, are not a rare breed. They’re not like NFL players or Olympians. Do you know one of them? Boomers live next door, stand in line, drive their own car. But how do you reach them? Check their history.

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Use The Portland Blues

July 8, 2013 by

Portland baby boomers have more choices for a music festival. Any summer weekend you can go downtown for a free concert at Saturday Market. One weekend a year you can go to the big show by the river. If it’s good enough for Robert Plant, why not you. All that’s left is choosing your company.

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Boomer Takes One

July 4, 2013 by

or, How To Help The Home Team If you’re relaxing and someone goes off on hippies and longhairs, help them out. The observant baby boomer needs to speak gently, but carry strong convictions for the group. Seventy nine million are counting on you. Use a few concrete examples like this:

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Boomer Blues Backlash

July 1, 2013 by

Robert Plant Headlines Waterfront Blues Fest What’s the greatest fear of going to a Classic Rock concert? Baby boomers face this one all the time. Is it watching a dream weaver come undone in front of your eyes? That the singer shows up so out of shape they huff and puff through their set? That their […]

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