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BETTER BUSINESS EVOLUTION

Every species knows the rules of evolution, or at least abides by them. The fossil record is full of proof, studied or not. Adapt or perish. Do the same rules apply to business? Consider the world economy. Industries didn’t move to China for the clean air and sparkling water. They moved for the favorable labor […]

THE LOMBARDI TROPHY, BRANDING EXCELLENCE

The Oregon Historical Society And The NFL. The most important rule of success is finding the right formula and repeating it. No need to follow failure. You’ve got that covered. If branding is your goal with either a product or a name, learn from the best. Take a lesson from the National Football League, the […]

3 WAYS TO USE A BLOG POST ABOUT YOUR BUSINESS

You’ve heard about blogs? Bloggers? Blogging? If you own a business and don’t promote it in social media, current thought says you need to start. SEO people say start with them. Web design professionals say don’t forget about us. If you’ve done that, and are happy with the results, you’re caught up. If not, you […]

FINDING BOOMER POWER WITH THE WELLDIGGERS

 New Boomers And Old Dig In. Welldiggers started in January 2005. Nine years later ring leader and organizer Walt Duddington invited me to speak to a monthly meeting. He gave three open dates. I picked the first one available. Why would a blogger writing for BoomerPDX jump at the chance to address a group of networking […]

BUSINESS NETWORKING ON BOOMERPDX

Is Networking As Important As It Sounds? Yes, It Is. Before you yawn off another self-hyping internet noise maker, consider this: Work used to mean show up, do the job, and go home. Then it became get an education, show up, do the job, and go home. The day gets longer when you start attending […]

NATURE’S BEST: A BLOGGER’S VIEW OF GOOD MANAGEMENT

Call It Natural. Call It The Best. Just Call It Good Business. Baby boomers remember natural food back in 1972. It was what’s for dinner at the macrobiotic commune while the rest of us gorged on bags of burgers. Or what the muscle guys ate to show how they developed without going on the juice, […]

HOW TO CRAFT THE WRONG BOOMER MESSAGE

The Right Way: Paint A Picture And Put Yourself In It. Good bloggers, like good business people and good artists, always look for the edge. You never know if you’re about to fall off until you know where the edge is, so seeking it out is part of the deal. Bloggers look for trending topics. […]

LAST WEEK ON BOOMERPDX . . .

Every blogger knows the golden rule: ignore your blog and it will die. No one like a dead blog, an abandoned blog that leaves you wondering what went wrong. Show life, blog life, in each post, each line. Listen to the words you choose and find the music. It’s okay to change your tune if […]

TO RETIRED TEACHERS, BOOMERS AND ABOVE

Talk to a retired teacher long enough and one thing becomes apparent: they’ve got the best stories. Listening to the stories is one thing, convincing them to write them down so others can enjoy them is quite another. The argument for them to write goes like this: You’ve heard people speak from the heart. Nothing […]

GUEST BLOGGING ON BOOMERPDX

Good Idea Or A Passing Fad? None other than the great Jon Morrow says guest posting is still the best blogger game going.He knows this stuff. His blog grows by leaps and more leaps with each post. Today a blogger guest posted for him. He said all the right things, but the one that hit hardest was the […]