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PORTLAND SPEAKS UP FOR SPECIAL OLYMPICS OREGON

December 11, 2015 by

Is the voice for Special Olympics Oregon loud enough? The sports world improves every time it moves ordinary people to do the extraordinary. Like the Richter scale measuring earthquakes, sports are measured by participation and enthusiasm. Special Olympics Oregon changes the sports landscape with fault lines stretching across the state. A survey of SOOR started […]

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HOME TEAM TO THE RESCUE

March 6, 2014 by

(written for oregonsportsnews.com) Sports and real life need more separation, like church and state. You have a team at work? How’s their conditioning? Are you wrestling with a problem? Did the problem try to pin you? And enough of the ‘end run’ talk. You can’t do an end run from your chair. As much as we celebrate […]

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PORTLAND OREGON’S FACEBOOK NUMBERS REVEALED

February 17, 2014 by

If you’ve ever had a special Facebook page for your business, your blog, or your cause, then you know how it feels when others find you and like you. Feels good. Does it feel good for others, like sports teams and cultural institutions in Portland? That’s the question boomerpdx aims to answer. Start with major […]

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OREGON’S HOCKEY HISTORY

February 15, 2014 by

When you play the game, play to win. Every business, institution, and individual have one thing in common: If you’ve heard of them, they’re doing something right. They matter. To what degree they matter is the next question, which often depends on branding. Consider sports branding as a current model for success. Not everyone understands, or enjoys, a rabid […]

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