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PORTLAND HOUSING = BOOMER FUTURE

Baby Boomers And Millennials Meet In Portland Housing Future. If you graph the timeline of young to old, small living spaces appear in the beginning and end. A young single person needs a small place to crash on their down time. From work to friends to dates, ‘Youthies’ need to pack as much experience into […]

PICKING UP CO-EDS 70’S STYLE

Which One Was You? Before social media, meeting co-eds at college meant leaving the basement. Starbucks moved into the space on the opposite end of the block from the U of O bookstore. It the seventies it was a college bar, the best place on the street for 21 and over students. And everyone else. […]

WHO ARE BOOMERS?

Who-Who? Who-Who? Who Are Boomers? For starters, the world’s richest man, Bill Gates, is a boomer. It’s nice being in the same group with the big dogs. The inventor of the richest company in the world? Steve Jobs, boomer. Glad to have him on board. With the numbers out of the way, and bottom line […]

OREGON SHARING: WHEN IS IT ENOUGH?

The Sharing Economy, Or Just An Excuse To Complain. For all good reasons to share, because it’s the right thing to do, because you can make money doing nothing, because it’s so easy, there’s as many reasons not to share. That’s the sharing economy. Use my stuff for a price. A lower price than buying […]

THE OREGON SECRET, part 1

Finally Exposed: Portland Street Car Suspicions… Read the transportation editorial on the Oregonian’s Opinion front page, the sort of benchmark work a newspaper of record addresses online and hard copy. In other words, try and stay awake. No thwarted world terror plans to reflect on. No national shootings of note. Just an honest request to […]

BIG FROG MILLENNIALS FOR THE FUTURE

Special events have one thing in common: they’re special. The only problem is remembering how special. Sure you’ve got pictures to break out. Nothing refreshes memory like images. Video is even better. But what drives things deeper into meaning is talking about it. “Remember the time when…?” We’ve all heard stories that began that way. […]

TOO OLD TO RETIRE YOUNG?

Sixty Is The New Sixty In The Garden. The dream used to be make a million before you’re thirty and retire. You’ve seen these people, these young retirees? They travel, learn new languages, stay in shape. In other words they’re bored to death and need to keep finding challenges before their brains shut down completely. […]

HOW GoLocalPDX IMPROVES OREGON

A Local Source For BoomerPDX Endorses GoLocalPDX For Good Journalism. Before Portland becomes the go-to city for all things hipster and start-up, GoLocalPDX spills the beans on why not to move here. Maybe it’s an inside joke from a company who recently opened their own Portland outlet? GoLocal started on the other side of America, […]

BOOMER DENIABILITY: WE DIDN’T LIGHT THE FIRE

We Know Where The Matches Are Though. Believable generational research relies on strong academic studies, insurance statistics, and the federal census. This triumvirate of detailed minutia creates a colorless picture of the past. Instead of men in grey flannel suits, it looks like grey men in flannel, lines of them. Baby Boomer research is the […]

HOW TO EXPLAIN MODERN PROBLEMS TO THE GREATEST GENERATION

Boomers in the Sandwich Generation have a lot to cover. Wedged between the Greats from WWII and Millennials, baby boomers in combined households find one group over-informed by network news, and the other who understand world events from Comedy Central. The younger group has time to figure things out on their terms. To the older […]