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Dear Facebook, Huffington Post Wants Your Action

January 3, 2014 by

From news.discovery.com: “Now that Facebook has gone public and is struggling to get a steady valuation, the company is looking to find new ways to make its money and prove its worth to investors. One option Facebook is exploring is enhancing ad sales by more effective targeting of increasingly specific demographic groups, using location data […]

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Victim Marketing To Baby Boomers

January 3, 2014 by

Getting old is not a crime. No one goes to court on their sixtieth birthday for sentencing. If they did, and I was the judge, I’d sentence all 79 million boomers to join and read boomerpdx the rest of their lives. Of course there’d be an appeals process and because I’m lenient I’d reduce some […]

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A Gift For The Baby Boomer Smoker: Gut Punch Therapy

January 2, 2014 by

And It’s Not A Carton Of Marlboro Red Even a smoker smells it. They may stink up a car with their smoky clothes and breath, but they’ll know if another smoker has been there. Will they complain about the bad effects of second hand smoke? Of course. Smokers come in all shapes and sizes and […]

Filed Under: Toughen Up Tagged With: , , , , , , , , , , ,

Boomer Date Night: The Good, The Bad, The What’s This?

January 2, 2014 by

Spending time with someone you care about is one of the greatest relationship rewards. There you are, you and your sweetheart, enjoying an evening out together. Maybe it’s a regular thing and you’ve taken over, so this time you ask the other person what they’d like to do. You figure it’s only one night. What […]

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Baby Boomers, Gyms, And Church: Beware Of Hazards

December 30, 2013 by

Raise your hand it you attend church services on Christmas and Easter. Keep it up if you’ve ever been described as a Chreaster Christian. As Boomers age, and feel the gaze of their children and grandchildren upon them, they start making more of an effort on Sunday. Some might see the newly churched in the same light […]

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Doing Time, And It Ain’t a’Changin’

December 28, 2013 by

Any front page Oregonian news featuring a baby boomer is good news for boomerpdx. But there’s a problem. It’s about a retired man moving up in his career, a man with a sail in the winds of progress. That’s not the problem. Baby boomers drive entrepreneurship. You can’t walk into a coffee shop without seeing gray hair […]

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The Best Medicine Not In The Cabinet

December 27, 2013 by

When the New York Times posts on Facebook you know it’s an important subject. Newspapers in the digital age can’t afford to waste print. Is it war in the Middle East? Famine in Africa? Economic doom in America? Is sweating good for you? It’s all of the above, but the last one is tricky.

Filed Under: Toughen Up Tagged With: , , , , , , , , , ,

Singing Through The Christmas Noise

December 24, 2013 by

Once the commercial side dies down, you still have to get home. Did you have a party? We organized singing. It lasted one Christmas carol. Someone misunderstood the rules of Karaoke. You need music with scrolling words, not scrolling words with guitar chords and no guitar. I don’t remember the song, but one Christmas spirited young […]

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Is Mark Cuban Talking To Portland Baby Boomers?

December 22, 2013 by

When a software giant, a businessman, investor, and NBA owner whose name is not Paul Allen gives startup advise, why not listen? Mark Cuban has been everywhere a startup wants to go. The tips come from his book, ‘How To Win At The Sport Of Business,’ and excerpted on entrepreneur.com. Too often Cuban reacts to life […]

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Marcus, THE MARCUS, Blazers, and Ducks

December 20, 2013 by

What should LaMarcus Aldridge teach Marcus Mariota?  The big names from a past NBA draft were Brandon Roy and LaMarcus Aldridge. Draft junkies said the Portland Trail Blazers whacked a home run, scored a touchdown, hit a hole in one, and every sports cliché the gang trots out. This time they didn’t say enough. From the team Portland turned out […]

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